Boost Your Search Page Ranking Using Free Press Releases

Many people misuse and abuse blogs and articles as they are a simple and effective way to get content out onto the internet. But in doing so, they are flooding blog sites with completely non-relevant rubbish using automated scripts in an attempt to boost their search engine rankings.

As I’ve mentioned in previous posts, people want content that is interesting and relevant and will soon get bored and annoyed with sites that have obviously gone for the quick and dirty approach to providing relevant content.

Another excellent method to submit content is by using press releases.

Why? Because the vast majority of press release websites are manned by people whose job is to scrutinise the submitted press releases for relevancy and allow them to be submitted only if they are deemed newsworthy.

There is a whole industry that exists purely by actively looking for press releases that are worth submitting. Relevant, well written and concise articles are valuable and people will pay good money to read good articles.

So what are the critical things to keep in mind when you’re writing a press release?

1. Start with a brief description of the news, and who announced it.

2. Ensure that the information contained in the press release is relevant and newsworthy.

3. Tell the audience what the information is and why they should continue to read it. Try to keep them interested. Always keep in mind about how will people react to this. Why should they be able to connect?

4. Always try to make sure that you use the first 10 words of your press release as effectively as possible. People are constantly being overloaded with information in this Information Age, so try to grab their attention as quickly as possible.

5. Avoid excessive use of adjectives and fancy language. Deal only with facts and avoid speculations and opinions.

6. Try to supply as much contact information as possible. Remember that you are writing this press release to inform people about who you are, what your business is doing and what you are all about. Always provide several ways to contact you, such as email, mobile, landline, etc.

So how do you start submitting press releases?

There are a wide variety of press release submission websites out there. Some of the well known ones are:

• www.freepressreleases.co.uk
• www.i-newswire.com
• www.pressbox.co.uk

There are many more out there – just do a google search for “submit press release”.

Just remember, make it relevant and newsworthy.